Ketones 101
Shop nowYou run on four fuel sources
Carbs
Snappy sugary fuel for your body and mind, mostly available as glucose. They need constant replenishment and cause swings in energy.
Proteins
Your body’s building blocks, which also provide quick energy in cases of extreme exertion and starvation.
Fats
When needed, fatty acids provide some slow-burning energy to your body, but not your brain. Most are stored as triglycerides.
Ketones
When there’s no glucose left and fat doesn’t cut it, your liver turns triglycerides into ketones: explosive yet steady fuel for your body and brain.Ketones in a nutshell
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Ketones are evolution’s ultimate survival fuel. They came about in the good ol’ caveman days, when our predecessors went many days without food.
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Today, getting ketones involves rigorous keto dieting, fasting or drinking exogenous ketones.
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Ketone Elixir is a new class of exogenous ketones. It is both powerful AND delicious, delivering pure ketones in your body's original molecular format.
Why do you need exogenous ketones?
Ketones are hard to make
Your body wants to hoard energy. It will burn readily available carbs and conserve fat. So, it’ll only produce ketones when it feels you’re about to starve.
That’s how the intermittent fasting and carb-restrictive diets work: they trick your body into ketosis by making it think it’s starving.
Ketosis is hard to maintain
To stay in ketosis, you have to strictly follow the low-carb or intermitent fasting diets. That means <20g net carbs per day. no cheat days. slip ups.
This can be tough:
- 5-20 days to achieve ketosis
- “Keto flu” symptoms as your body adapts: headaches, fatigue, troubled digestion
- Constant discipline: no room for error
Unleash ketosis on demand
Drinking just one Ketone Elixir puts you in nutritional ketosis in ~15 minutes. Now, you can harness the power of ketosis whenever, wherever, while eating whatever you want.
These are powerful ketones you’ll crave. Enjoy your Elixir by itself, with a cup of coffee or even in a cocktail!
